02 · Compare the artifacts
Supported work. Visible uncertainty.
This is a fictional, sanitized training case using fabricated organizations and contacts. It contains no real personal or confidential data and is not legal, privacy, employment, or sales-results advice.
ClearBench ethical outbound pilot
ClearBench is a fictional supplier of modular quality-inspection workstations for small manufacturers. Leadership wants a four-week outbound pilot aimed at 120 companies in Utah and neighboring states. The proposed ideal-customer profile is plants with 25 to 250 employees, repeat inspection work, and a recent expansion, quality issue, or hiring signal. Research confirms 74 accounts meet all three fit indicators, 28 meet two, and 18 have no traceable trigger beyond industry. The list contains 162 contacts: 46 quality leaders, 39 operations leaders, 31 owners, 22 procurement contacts, and 24 people whose role is unclear. Twelve contacts left their listed employer, eight have explicit prior opt-outs, and 19 personal mobile numbers came from an unapproved list vendor. A draft email states that ClearBench will cut inspection time 40 percent, but the only evidence is one internal demonstration showing a 17 percent reduction under controlled conditions. The sequence proposes six emails, four calls, and two text messages over 14 days. It lacks channel-specific consent review, weekend restrictions, reply handling, and a stop condition after referral to another contact. Sales considers a meeting qualified whenever a prospect accepts a calendar invitation. Delivery specialists want a written problem, current process, stakeholder, urgency, and agreed next step before handoff. The pilot budget is $6,000, capacity is eight discovery calls per week, and only two specialists can conduct technical discovery. Learners must build a responsible account field, role research method, evidence-based message, controlled cadence, qualification handoff, and learning scorecard. The exercise does not promise response rates, revenue, or regulatory compliance; applicable outreach rules require qualified review.
Supported example — reference only
- Item ID
- QUAL-01
- Supported evidence
- Sales treats calendar acceptance as qualified, while delivery requires documented problem, current process, stakeholder, urgency, and agreed next step.
- Source input ID
- M05-I01 (F10, conflicting)
- Criterion or required state
- A shared qualification rule must separately record fit, problem, process, stakeholder, timing, and next-step evidence.
- Gap or learner proposal
- Authorized definition, field values, threshold, reason codes, prospect record, reviewer decision, and handoff result: not supplied.
- Owner or reviewer
- Sales process owner and delivery specialist lead
- Status
- Definition conflict — approval pending
A well-handled evidence gap
- Item ID
- GAP-01
- Supported evidence
- No record-level technical, safety, product-fit, or savings evidence is supplied.
- Source input ID
- M05-I01 (F10, conflicting)
- Criterion or required state
- Technical feasibility and approval remain pending an authorized specialist review of actual evidence.
- Gap or learner proposal
- Prospect requirements, technical record, test evidence, specialist assignment, review, decision, and conditions: not supplied.
- Owner or reviewer
- Authorized technical specialist and delivery specialist lead
- Status
- Gap open — no technical promise
Flawed approach — do not copy
Marking this qualification rubric “approved and complete” without the required evidence or reviewer is a flawed submission. Stop handoff when required evidence is missing, the shared definition remains unauthorized, capacity is unavailable, or technical approval is implied.
Repair: Rework the qualification rubric as an evidence-backed draft, not an approved result. Capture the conflicting definitions and capacity constraint with exact module input IDs and confidence. Define distinct rubric dimensions for fit, problem, current process, stakeholder, timing or urgency, and agreed next step. For each dimension, specify observable evidence, allowed values, missing-evidence treatment, and reviewer. Check the revision against this requirement: The rubric separates all six evidence dimensions and preserves the supplied definition conflict. If the required evidence is still absent, keep the decision blocked and identify the missing input or authorized reviewer.
Full case record, ambiguities and all assignments →